Chinese Car Design 2.0
The foundations are in place; let the creativity begin
Massive investment which has transformed the automotive industry in China has also built the foundations for truly Chinese design. Studios have been opened, staff have been hired, design schools have ramped up, design directors have been thrust forward (or imported).
Now comes the hard part. Creativity.
The 2012 Interior Motives China conference from Car Design News is happening at an absolutely pivotal time for the country’s design sector. How do designers understand their customers and apply their brand values to design? Indeed, how do they solidify and sustain those brands – be they new or established, local or foreign - in the minds of potential car buyers in such a crowded market?
The location this year is pivotal too; Beijing. Some of the most innovative and stimulating input to any form of design comes from the city’s world of architecture, clothing and consumer brands, and from its artists, photographers, animators and others.
Then there are intensely practical challenges. Are car designers in China able to deliver perceived quality? What about HMI? Are their employers able to retain them in post long enough to nurture a committed and creative team?
All these issues and more will be the subject of stimulating presentations, active discussions and unrivalled networking at an event which in 2012 celebrates its 8th year as the proven forum for car designers in China.
Join your colleagues as Chinese Car Design 2.0 takes shape. | .png) |
| | Click on the panel above to see the full list |
One all-in delegate fee includes:
- access to all plenary sessions
- choice of break-out sessions giving detailed scrutiny to specific aspects
- invitation to the ceremony announcing the winners of the 2012 Car Design Awards China, including buffet dinner and refreshments, held on the middle evening of the conference
- lunches and teas on each day soft copies of the presentations to download after the conference
- soft copies of the presentations to download after the conference
... and an unrivalled opportunity to network, to be stimulated and to learn
Read last year's conference report day1 and day2