Interior Motives China conference 2014

Interior Motives China conference 2014

18- 19 April 2014
Renaissance Hotel, Beijing

view 2014 attendees                      


Mobilising the new urban landscape

BEIJING 22 APRIL 2014: The seventh edition of CDN's Interior Motives China Conference has just taken place in Beijing, ahead of the world's most important motor show and in the world's largest car market. The theme of this year's event, ‘Mobilising the new urban landscape' is extremely pertinent to anyone who has experienced the city's congestion and its air quality.

During the event's two days, the presenters explored our future relationship with the automobile, from increasing levels of autonomous drive in our cars, to the varied definitions of the word luxury, and how that impacts on customer expectations right across the globe.

Keynote: Yang Dongjiang – interior designer, architect and assistant dean at Tsinghua University's Academy of Arts and Design


Yang Dongjiang opened this year's conference with his keynote speach

Dongjiang questions whether there will a coherent
'Chinese Dream', just as there was an American one



The Interior Motives conference is all about offering fresh perspectives on the future challenges of car design, hence why it was fitting that the opening keynote be delivered by Yang Dongjiang, an interior designer, architect and assistant dean at Tsinghua University's Academy of Arts and Design.

The keynote documented the recent rapid changes that have characterised architectural development in China, and the complex position that has placed its designers in.

It's no secret that the pace of change in China been extremely rapid, but the irrational obsession with building huge skyscrapers as a visual representation of the nation's new-found success, plus the irrational way in which cars are designed here shows, says Yang, the consequence of the fact that China has been closed for too long.

Add in China's subsequent rapid absorption of international ideas of design, and the resulting blend, understandably, lacks coherence for now. But how will the designers of China's future, both at home and abroad, bring about a distinct, cogent design identity?

To explore how that might happen, the first session of this year's event followed the title theme of this year's conference.


Over 250 multinational delegates were in attendance

Read the full report on the conference on Car Design News: Day 1 and Day 2.



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