| 2009 Conference Programme Monday 20 April 2009 I Bar - InterContinental Hotel, Pudong, Shanghai
All conference sessions will be chaired by an industry expert
Tuesday 21 April 2009
08:00 Registration
08:50 Welcome address:
Abel Sampson, Publisher, Interior Motives
09:00 Session 1 - Harnessing Chinese design awareness The recent explosion in contemporary architecture, fashion and product and industrial design in cities such as Shanghai ha made Chinese consumers more design literate. How can this awareness be exploited for the benefit of more harmonious automotive design? - Robert Walker, Interior Design Project Manager, China Design Studio, PSA Peugeot Citroen Design
- Stephane Schwarz, Founder, Stephane Schwarz Studio
- Tony Williams, Design Director, SAIC Motor UK
- Li Chaunqun, Director, Styling Department, Chery
10:30 Coffee break
11:00 Session 2 - Research in China Are new research methods needed for foreign and domestic OEM's to better understand the specific needs of the Chinese buyer? - Oliver Baulay, General Manager, Daimler, Advanced Design Center of China
- Lowie Vermeersch, Design Director, Pininfarina
- Li-Chih Fu, Director, China Automotive Design Institute
- Simon Loasby, Director of Design, Volkswagen China
- Shizuki Kajiyama, Design Studio Manager, Yanfeng Visteon
12:30 Lunch
13:30 Session 3 - The 'C' Factor How can elements of Chinese culture be harnessed to create a distinctive Chinese design philosophy and aesthetic? - Zhen Sulin, Design Director, Dongfeng Motor Corporation
- Hideichi Misono, President and Chief Executive Officer, Tecno Art Research
- Li Yanlong, Associate Professor, Tongji University
- Richard Chung, Vice President, Design, Consumer Research and Communication, Johnson Controls
- Friedhelm Engler, Design Director, GM PATAC (Pan Asia Technical Automotive Center)
15:30 Coffee break
16:00 Session 4 - Design Workshop An interactive workshop on computer aided design, styling and design management processes. - Guillaume Diet, Digital Manager, Technicon Design, China
- Guenther Hansa, Global Project Manager, OPTIS
- Julian Quincey, Chief of Design and Styling, Holden Special Vehicles
18:00
21:30 Gala dinner (including pre-dinner drinks) aboard the Star boat on the Huang Pu river.
Wednesday 22 April 2009
08:30 Registration
09:00 Session 5 - Eco design future How is the need to make vehicles more environmentally friendly pushing car designers to seek new shapes, forms and materials that reflect a lighter footprint on the planet? - Filipe Braganca, Design Director, Axius Designs
- Nathan Mullinix, Vice President, Research and Development, Eagle Ottawa
10:30 Coffee break
11:00 Session 6 - Effective car design education What is the secret to good car design education? What skills are the OEMs after and how can Chinese universities and design students tailor their courses and applications to meet OEMs' exacting requirements? - Edward Wong, Director of Transportation Design Department, Central Academy of Fine Arts (CAFA) and President, Beijing Zhun Zhou
- Professor Yan Yang, Professor, Academy of Arts and Design, Tsinghua University
- Peter Stevens, Transport and Product Design Consutant, Peter Stevens Design
12:30 Lunch
14:00 Session 7 - Understanding the importance of brand identity How can domestic Chinese brands develop distinct identities to differentiate themselves from their local and global rivals? - Jason Castriota, Design Director, Stile Bertone
- Russell Carr, Head of Design (Styling), Lotus Cars
- Sebastien Stassin, Partner, Kiska
15:30 Coffee break
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