| Tuesday 17 April 2007 - Le Royal Meridien Hotel | 17.00 |  Exclusive tour of...
Yanfeng Visteon Technical Centre | | 18.00 | Drinks reception @ the 789 Bar, Le Royal Meridien Hotel
A great opportunity to get acquainted with fellow attendees. It provides a relaxed start to Asia's leading automotive design business meeting of the year! | Wednesday 18 April 2007 - Le Royal Meridien Hotel | 08.00 |  | Registration | | 09.00 | |  Session 1 - Building a brand in China Experiences of Western/Korean/Japanese companies in penetrating this emerging market. Meeting the specific needs of the Chinese buyer | | 10.30 | | Coffee break | | 11.00 | |  Session 2 - Selling Chinese design
How can Chinese carmakers successfully export their products to the rest of the world? What lessons can be learned from Korean and Japanese manufacturers? | | 12.30 | | Lunch | | 14.00 | |  Session 3 - China: a clean slate?
Integrating transport and habitation in an emerging infrastructure. How the early adoption of electric cars could help shape an entirely new kind of roadscape | | 15.30 | | Coffee break | | 16.00 | |  Session 4 - Teaching in China
Talks from the world's leading design schools on cutting-edge teaching practices and how they can be implemented in China |
17.45 till late - Pre dinner drinks & Gala dinner
This exclusive evening event is the ideal networking opportunity. A chance to get further acquainted with fellow attendees and existing or potential customers. It's the perfect way to form those all-important long-term business relationships.
Thursday 19 April 2007 - Le Royal Meridien Hotel
| 08.30 | | Registration | | 09.00 | |  Session 5 - Green design
The role of design in bringing about a shift towards sustainable energy and materials in manufacturing. How can manufacturers 'sell' green design to consumers on the basis of aesthetics, not just environmental credentials? | | 10.30 | | Coffee break | | 11.00 | |  Session 6 - Materials and technology
Presenting the very latest technological developments available to the established OEMs | | 12.30 | | Lunch | | 14.00 | |  Session 7 - Conference round-up
Design processes
What lessons can be learned from the recent speeding up of the to-market production cycle? How to better manage design (incorporating a discussion of the results of the PARK/Interior Motives survey) | | 15.30 | | Coffee break | | 16.00 | | Conference ends | |