|  Icona Solutions
Perceived Quality (PQ) in a Digital World. What is PQ? Why is it so important? |  Eagle Ottawa Old-World Craftsmanship in a Digital Era | 
PAE Design Talent How to build exceptional creative design teams more efficiently |
| Timothy Illingworth, CEO, Icona Solutions, supported by Steven Madge, CEO, GX Madge, and executives from Shanghai RPT Automotive Engineering and Sili-Tech(Beijing). PQ is a solution to give the insight to ensure that designs exceed the perceived quality expectations of the consumer. The workshop will: - Review/explain what perceived
quality is
- Give ideas and practical
solutions on how to improve PQ
- Suggest the
benefits of improving PQ and a process to ensure competitive advantage
- Give innovations that can be implemented
whilst visualizing the design exactly as consumers will see it in the showroom.
The workshop will show how Aesthetica produces real-time
images of the design/materials/ colour/finishes, with manufacturing
variation, early in
the design process
to simulate and
improve both
craftsmanship and PQ. | Erik Vogas, Director of Design, Innovation and Marketing – Asia Pacific, Eagle Ottawa
A deep dive exploration of how centuries-old leather making techniques blend with cutting edge design think-ing and
execution. Sharing how concepts and solutions are co-created with
customers, painstakingly refined, and brought to reality more beautifully and efficiently
than ever before.
Key topics include:
- Customization and development of exotic finishes and grains
- Utilization of advanced digital tools to articulate design intent and engineering reality
- New technologies applied to an ancient material
- Understanding global trends and distilling those into a product collection
- The finer points of developing a luxurious- feeling leather material | Philipp Michel, Managing Director and Co-Founder, PAE Design Talent
Creative and talented designs want to focus on design, and not spending time on an inefficient hiring process. The workshop will show you how to optimize the recruitment process for designers, pleasing HR and saving time. - The cost of losing people; teach upper management and HR about how hiring the right designer affects the bottom line
- Mission critical hiring: How department culture influences the hiring decision
- How to help HR understand what makes a good automotive designer
- How design managers can recruit more quickly and efficiently. |