Interior Motives China conference 2010

Registration

Welcome Address:

Abel Sampson, Publisher, Interior Motives

Session 1: The market for design

• Shan Wei, Director Design and Development Director, Beijing Automotive Technology Centre
• Double Du, Chief of the Design Team, PSA Peugeot -Citroen, China
• Fei Fei, Vice Manager Design Department, Foton Motors

Coffee Break

Sponsored by SRG Global

Session 2: Brand identity in modern China

The World Expo is being held for the first time in China in 2010, emphasising the best of foreign brands to China’s consumers. This session:

 - explores how China’s brands are seeking to differentiate themselves

-  illustrates the shape and form which will deliver a green brand identity in China.

• Friedhelm Engler, Design Director, GM PATAC
• Ken Ma, Design Director, SAIC Motor

Lunch

Sponsored by RTT

Session 3: Design talent

Most Chinese automobile designers don’t have the hands-on experience of driving or owning a car. Their exposure is virtual/online...Can they design products with that? 

Plus: A new teaching style – how do we ensure development of human skills amidst the power of sophisticated CAD?  

• Edward Wong, Director of Trasnportation Design, China Central Academy of Fine Arts
• Hideichi Misono, President, Tecno Art Research
• Philip Michel, Managing Director, PAE Design Talent

Coffee Break

Sponsored by SRG Global

Session 4: The C Factor

And how are international/Western designers influencing car design in China? Indeed, is there a role for Western design?

• Ning Xiao, Co-Chief Designer, Guangzhou
      Automobile (GAC)
• Wulin Gaowa, Automotive Designer, Beijing Automotive Technology Center
• Richard Chung, VP Design and Consumer Research and
      Communication, Johnson Controls

Registration with refreshments

Session 5: Colour & Trim

The best of the ideas, the best of the innovations, and the best of the applications in this critical area of design.

SESSION CHAIR:  Robert Walker, Design Manager, PSA Peugeot-Citroen China

• Andreas Wlasak, Vice President, Industrial Design,
      Faurecia
• Robert Miller, Senior Lighting, Design and Market
      Development Manager, Global Automotive, 3M
• Michele Hess, Materials Research, RTT
   

Coffee Break

Sponsored by SRG Global

Session 6: Designs for China’s market segments - part 1

Chinese luxury: How will high-end automobile design evolve as the market for luxury vehicles shifts from West to East? The sharp increase in the numbers in the middle class and of the affluent brings new opportunities for which today’s designs may not be suited.

Mobility for the masses: Crowded cities present challenges for designers in all fast-developing markets, but China’s challenges are on a mega-scale. Mobility is spreading across the countryside. How should its designers respond?

CHAIR FOR SESSIONS 6 & 7:  Friedhelm Engler, Design Director, GM PATAC

• Robert Walker, Design Manager, China Design Studio,
      PSA Peugeot Citroen Design
• Klaus Busse, Head of Interior Design and Component
      Commonization, Chrysler Group
• Gerardo Lourido, Supervisor- Design Studio, EDAG
  
  

Lunch

Sponsored by RTT

The designs from last night's Car Design Awards China will be on show - along with the winning student designers.

Session 7: Designs for China's market segments - part 2

Chinese luxury      Mobility for the masses

• Simon Loasby, Design Director, Volkswagen China
• Cai Qian, Head of Shanghai Design Studio, Shanghai Volkswagen
• Sun Zhen, Senior Design Manager, SAIC
• Kumo Chiu, President, Idea Dao Design

Coffee and Conference Close

Further opportunity to see the work of leading student designers from last night's Car Design Awards China presentation ceremony.