Programme - Interior Motives China conference 2012 - Interior Motives Design Conference China

Programme

* The red sessions have had all the speakers signed up.

Chinese Car Design 2.0
The foundations are in place; let the creativity begin

Saturday 21st April 2012
07:30 - 09:00	Registration opens. Tea & coffee, breakfast snacks
09:00 - 10:45	Welcome and introduction SESSION 1: Strategy and brand The process of developing design in an increasingly crowded market by understanding your customers and applying your brand. Including how to create and sustain brands in China, be they new or established, local or foreign CHAIRPERSON: Wulin Gaowa, Advanced Design Director, GM China ∙ Gert Hildebrand, Head of Design, Qoros Auto ∙ Simon Humphries, Executive Chief Creative Designer, Toyota brand, Toyota ∙ Jean Baptiste Trolle, Design Manager Asia, Faurecia ∙ Tony Williams, Global Design Director, SAIC Motor
10:45 - 11:15	Tea & Coffee
11:15 - 12:45	SESSION 2: Smarter mobility Towards an integrated transport system in Beijing – a template for cities of the future ∙ Zhang Fan, Co-Chief Designer, Director of Concept & Styling Design Center, GAC Engineering ∙ Bryan Nesbitt, Vice President, GM International Operations Design
12:45 - 14:15	Buffet lunch
14:15 - 15:45	SESSION 3: Perceived quality From the first touch of the key fob to the smell of the interior plastics, quality is psychology. And design must respond to each of the senses CHAIRPERSON: Simon Loasby, Director of Design, Volkswagen China ∙ Richard Chung, VP of Industrial Design, Craftsmanship and Consumer Research, Johnson Controls
15:45 - 16:15	Tea & Coffee
16:15 - 17:45	SESSION 4: The human factor Nurturing and harnessing a committed, innovative and creative design team. ∙ Ed Wong, CEO/President, Beijing Zhun Zhuo/ CAFA ∙ Wouter Kets, Designer, Audi Design China ∙ Taiji Toyota, Vice President Design, Nissan China
EVENING	Car Design Awards China Ceremony Conference registration includes your invitation to attend the announcement and presentation ceremony of the 3rd Car Design Awards China. The work of all the finalists will be on display, along with the nervous students, in a glittering finale to the 2012 competition. See the future of car design in China from some of the talent which will become the country’s future car designers. Includes buffet dinner and refreshments

Sunday 22th April 2012
08:00 - 09:00	New registrations. Tea & coffee, breakfast snacks
09:00 - 10:30	Deep dives
	Deep Dive 1: Ergonomics Human come in all shapes and sizes. How do we design to accommodate them all?	Deep Dive 2: Luxury Creating a luxury environment through the application of color, light and materials ∙ Daniel Darancou, Chief Designer, CH-Auto ∙ William Franke, Colour & Material Design Manager, Aunde ∙ Henning Knoepfle, Design Director, Technicon Design
10:30 - 11:00	Tea & Coffee
11:00 - 12:30	Deep Dive 3: HMI With the focus on designing the human machine interface for a connected world	Deep Dive 4: CAD productivity Effective use of virtual tools to speed design execution while preserving proper process
12:30 - 14:00	Buffet lunch
14:00 - 16:15	SESSION 5: Inspiration right here Creative inputs from the worlds of architecture, clothing, consumer brands and more, and inspiration from artists, photographers, animators and more ... all present right here in Beijing. So how do we apply it to the design of cars in China? ∙ Peter Horbury, Senior Vice President Design, Geely Group ∙ Lars Falk,Vice President Product Design, Volvo Cars China ∙ Wan Jijuan, Manager Creative Design Section, Yanfeng Viteon ∙ Fei Fei, Vice Manager Design Department, Foton Motors ∙ Xiao Ning, Co-Chief Engineer in Product Strategy, Platform Director, GAC Engeering ∙ Liu Zhilu, Head of Styling Department, FAW Car Conference summary: What have we heard?
16:15 - 16:30	Tea & coffee
16:30 - 17:30	Workshops
	Workshop 1	Workshop 2
	Workshop 3

Interior Motives China conference 2012

Saturday 21st April 2012

Sunday 22th April 2012

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